The economy took a beating when the Covid-19 lockdown was administered and a major sector that was impacted were local businesses. And we all know, local is lekker! Despite the lockdown easing, businesses and entrepreneurs are still feeling the pressure. There are many South African businesses that produce high-quality products and services for your enjoyment but how can you support your favourite local brand?
When we say ‘support’ this does not necessarily mean ‘to spend money’, there are other ways in which you can go about supporting local brands. We have put together a short list of tips that you can do to support local and help support the country…
- Buy local
We know what you’re thinking, ‘I’m a student, I don’t have money’, ‘I’m unemployed, I don’t have money’, ‘I need to save my money’ – and we totally understand! But this does not mean you have to splurge on the most expensive products or services. Eating at a local restaurant or buying your groceries from a local vendor or purchasing artwork from a local artist can and will go a long way.
- The power of social media
Many local businesses and entrepreneurs are still finding their feet with their finances and purely rely on the power of social media. If you have had a great experience with a product or service (which was sent to you free of charge), consider putting together a post on social media or write out a review on their Facebook page or website. If you have friends who are struggling entrepreneurs, this is the best way to help support them!
- Share the love
If your favourite brand produces a new product or has a promotion, help them out by sharing their content on your social platforms. This will help them reach a wider audience and gain a lot of traction. You can also suggest these brands to friends who you think would appreciate the brand.
“There are some who have lots, and those who have little but if people understood the power of a single Rand to change the future of the country, everyone might spend it very differently.”
If you have some favourite local brands, comment down below. Let’s try to help wherever we can!
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